Suitcase Rummage Brand Guide
Here you’ll be able to find all the resources you need to brand and communicate with the Suitcase Rummage audience.
Brand Tone
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Casual, inclusive language that feels like you’re chatting with a friend about a fun community event.
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Motivates both buyers and sellers to join in — whether they’re new to markets or seasoned makers.
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Focuses on discovery, hidden treasures, and community connection.
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Messaging is straightforward — easy for anyone to understand with no jargon.
Core Brand Values
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Encouraging reuse, reduce, recycle through preloved and handmade stalls.
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Anyone can book a stall — easy set up with a suitcase, no bulky gear required.
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Bringing locals together to share creativity, goods, and stories.
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Low cost to participate and free entry for shoppers.
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Markets are playful, social, and full of unexpected finds.
Logos
This is our main logotype, it’s a refreshed version that adapts easily to web fonts and screens. This is the light version.
This is our main logotype, it’s a refreshed version that adapts easily to web fonts and screens. This is the dark version.
This is our original logotype, it’s meant to be used sparingly, usually paired with our own original artwork.
Typography
New Spirit: friendly, modern, highly legible.
Works well for headlines on posters, banners, and Instagram graphics.
This is our main font, we use it in titles, headers and main messaging.
Array mono: simple and easy to read.
It’s clean, simple, without missing the Suitcase Rummage personality.
This is our secondary font, we use it in copy, long text, and T&C
Colours
Sky Blue
HEX: #C6E7DE
RGB: 198/231/222
Warm Ecru
HEX: #F8EED4
RGB: 248/238/212
Lively Crimson
HEX: #EE0F2C
RGB: 238/15/44
Vintage Navy
HEX: #326996
RGB: 50/105/150
Aged Orange
HEX: #E46711
RGB: 228/103/17
Visual Assets & Brand Applications
This is where we store our assets: images, posters, templates and anything else useful to the Suitcase Rummage day to day.
